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Social media management for celebrities and public figures

A consistent, professional presence for artists and personalities.

For a public figure, social media is a direct line to fans, brands and the press. It needs a steady voice, quick handling of comments and a calm response when attention spikes.

We manage the accounts for you, coordinate announcements with PR, and keep everything approved by you or your team.

How it works

  1. Learn the voice, boundaries and calendar of the personality
  2. Plan posts around releases, events and appearances
  3. Manage replies and moderate comments
  4. Report privately to you or your team

A voice that stays yours

Fans can tell when a post was written by someone who does not know the person. So we begin by learning how you speak, which topics you like, what you never want to post about, and who your audience is. We write a short voice guide and a list of boundaries, and every post is checked against it before it reaches you.

Nothing is published without your approval or your team's. For routine content you can pre-approve themes, so approvals are quick.

Planning around your calendar

A public figure's year has a rhythm: film releases, music launches, shoots, appearances, festival seasons, brand tie-ups and personal milestones. We build the content plan around that calendar. Before a release we plan the countdown, teasers and behind-the-scenes content. On the day, we post, reply and share fan reactions. After it, we keep the conversation going with thank-you posts and clips.

In quieter periods we keep the account active with throwback posts, community questions, fan appreciation and personal updates you are comfortable sharing.

Comments, community and care

Large accounts attract every kind of comment. We moderate daily: reply warmly to genuine fans, hide spam and abuse, and flag anything that needs your attention. We keep a short list of how to respond to common situations, so replies are fast and consistent. If a negative story or rumour appears, we tell you straight away and agree the response with you and your PR contact before saying a word.

Working with your PR and brand partners

Social media works best alongside PR and brand work. We coordinate announcements with your PR team, make sure brand partner posts are scheduled and tagged correctly, and keep media-ready photos and clips organised. When a magazine, channel or event wants material, it is already prepared. You receive a private monthly report on reach, growth and the posts that fans responded to most.

What is included

  • Content planning around releases, events and appearances
  • Posting, replies and moderation
  • Coordination with media and brand partners
  • Crisis-aware handling of negative comments
  • Monthly report

Who it is for

Actors, singers, anchors, creators and other public figures.

Questions

Who approves what goes out?

You or your team. Nothing is posted without approval.

Can you handle a release or announcement week?

Yes. We plan the countdown, the launch-day posts and the replies around it.

What happens when something negative trends?

We flag it to you quickly, hold scheduled posts if needed and agree the response with you before replying.

Start a project

Tell us your platforms and goals

Share the pages you have and what you want them to do. We reply with a plan.